A good digital marketing toolkit is crucial to the online success of your business. Whether you are a fully online business or a bricks and mortar business, you can’t ignore the opportunities of digital marketing. If you do, you will miss out on revenue on a large scale.
In today's article, we are going to look at a must-have digital marketing toolkit for 2020. It covers the essentials and all the tools will be used to its maximum potential. The digital marketing toolkit has been assembled on the factors of value for money and getting you results.
After reading this article you will know:
- How to make a conversion machine of your website
- Rank for position 1 in Google
- How to activate your customer into buying
The most recommended WordPress Web hosting Company
Before we can create a killer online business, we first of all need a website. Our agency believes in the power of WordPress. Why? Because WordPress is open-sourced. This means that developers are allowed to change the WordPress code in such a way that it does what you want. It’s easy to use and with the right tool (which is coming your way in the next chapter) it doesn’t require any technical skill.
“35% of the total amount of websites runs on WordPress. That is approximately 455 million websites.”
Bluehost is the number 1 recommended WordPress web hosting provider worldwide. Bluehost is also recommended by WordPress itself. They have been in business together for over 15 years. Bluehost has an integrated WordPress tool with which you can install WordPress on your website within a few minutes.
Tip: the WordPress hosting plus plan is for most businesses the right move. It comes with unmetered SSD storage, unlimited websites, and a free SSL certificate.
Integration with digital marketing tools
Bluehost makes it very easy to integrate the upcoming marketing tools into your website. The systems are optimized to work together therefore it works without any problems. Furthermore, Bluehost made support a top priority. They have 24/7 support and also a 30-day money-back guarantee
Turn your website into a conversion machine
Now that we’ve got a website, it is time to make it a conversion machine. After all, visitors are fun but it’s customers we want. The most powerful digital marketing tool for this is Thrive Themes. When you go for the Thrive Themes membership you will receive an arsenal with powerful tools to start conquering the online market.
With Thrive Theme Builder you can build and customize your website to make it look unique and interesting to your customer. Thrive Architect makes it easy to add opt-ins, lead forms, and all kinds of conversion optimization onto your website. Thrive Architect is a page builder with a drag and drop system. You will need no coding skills for customizing your website.
Thrive Leads will help you build an email list. Most companies don’t work actively on a mailing list but it is such a strong method to increase your profit tremendously. Having a strong mailing list will allow you to directly promote products to your customer without having to spend money on advertising.
For a full review on Thrive Themes: https://markdagency.com/thrive-themes/
#1 Digital marketing tool to get found on Google
The next digital marketing tool is an agency favorite. We are talking about Mangool’s KWfinder a keyword research tool to find the golden nuggets within Google. If you want to grow your authority on Google and you want to become number 1 then it's essential to make content. The most powerful form is blogging or making videos. But what do you blog or make videos about? KWfinder shows you exactly what it is people are looking for. It’s a very powerful market and competitor analysis tool.
If you truly want to dominate the online space, KWfinder will help you to get to that goal. You will have to do the work and write quality content but KWfinder will show you profitable search terms to write about.
Activate your customers to buy products
You have a website that converts visitors to customers. Your content is killing it because you are getting profitable keywords from your keyword tool. Is your digital marketing toolkit complete now? Almost. There is one final ingredient we want to add to your digital marketing toolkit.
We want your customer to keep buying from you. Not a single purchase and afterward we will never see your customer back again. No, we want fans who keep buying from you. So how do we achieve this? The key is e-mail marketing.
Our final piece to the digital marketing arsenal is ConvertKit. ConvertKit has a clean, efficient, and effective e-mail template system. Furthermore, you can integrate electronic products within your email campaigns. It also has a very intelligent segmentation tool which creates a more personal approach for your customer. By writing good e-mail campaigns you can massively boost your profit. ConvertKit can help you grow your business to a 6-figure business when you maximize it’s potential.
In need of more digital marketing tools and resources?
I hope this article was helpful to you and that you can start or strengthen your online business. If you are looking for more digital marketing tools or recourse, make sure to check out our recourse page. There are also interesting books to make you a better entrepreneur!