A website is one of the most important investments one can make. It has the potential to attract customers, increase your revenue, and even work 24/7 for you! But most websites don't even come close to reaching this potential. For WordPress websites, there is a solution. Because we want your business to reach its full potential, we will tell you what the best conversion-focused WordPress theme is!
In this article you will learn:
- What is a conversion-focused theme?
- How high vs low conversion affects your results
- The tool that will transform your website into a conversion machine
Let’s get started.
What is a conversion focused theme?
In the digital marketing and website world, we speak of conversion when you transform a visitor into a customer. Some organizations don't have customers but do want to activate their visitor and to apply a change. Conversion is the transformation from passive behavior to active behavior.
A WordPress theme is a collection of templates to design and style your WordPress powered website. Often these themes possess the ability to be customized in the way you'd like them to be. The power of WordPress lays within its open-sourced design. This means that any developer can alter the code of WordPress to make it do what they want. This results in a large pool of themes and WordPress plugins you can choose from.
So what is a conversion-focused theme? A conversion-focused theme is a theme that focuses on transforming your visitors to customers. Most websites don’t have a conversion-focused design! This is mainly because website developers lack marketing skills. They know how to create technical brilliant websites but they don't know how to make visitors do anything on your site.
In this video you will find a video from Neil Patel. He is the most well-known digital marketeer in the world. In this video, Neil discusses how to make a high-converting landing page.
In the next chapter, we will discuss the effects a high or low-converting website has on your business.
High conversion vs low conversion websites
High and low conversions… It might sound like a lot of marketing talk to you. Is it really that bad when you own a non-conversion focused website?
We can be really clear about this: YES, a non-conversion based website is not only bad for your website but it also possesses a great threat to kill your online business.
Let’s make it practical with an example. You own a pet store and recently build a website for your business. If you want more people to find your store because you have the best products to offer. To keep growing your business you will need to earn $50,000 per month. The average amount spend per visitor is $50 for this example.
Now, what would that look like if you compared a high-converting website vs a low-converting one?
Low-converting website
To reach the critical sum of $50,000 with an average spending of $50 per visitor, you will need 1000 paying customers. The average low-converting website has a conversion rate of 1%. This means for every 100 visitors on your website only 1 gets converted into a paying customer.
That means: 50.000/50= 1000 paying customers. To get a 1000 paying customers you will need to calculate the number of visitors your website needs. So in this example, you need 1000 paying customers and you have a conversion rate of 1%. Let’s calculate your monthly visitors: 1000/0.01= 100,000 visitors per month.
High-converting website
Again, you will need to reach the critical sum of $50.000 per month to secure your business growth. The average spending per customer is $50. And also for the high-converting website you still need 1000 paying customers to reach this goal.
But that’s where the comparison stops. The most important difference between a high-converting website and a low-converting one lays within the conversion rate. The average ratio of high-converting websites are around 10%
We will take a realistic and lowkey approach and go with a 5% conversion rate because a starting website will never achieve 10% conversion from the get-go.
Let’s calculate your monthly visitors: 1000/0.05= 20,000 visitors per month
Why high conversion-focused won easily
That’s a difference of 80,000 visitors per month. 80,000 visitors you will have to pay to get them towards your website. Either through paid ads or creating content. So not only are your results better with high conversion, but the costs are also a lot lower.
The costs of buying visitors are tremendously higher than investing in the right conversion-focused WordPress theme. Therefore a conversion-focused website is not only the smart way but the only sensible way.
Introducing Thrive Themes
It's time to introduce you to the most powerful conversion-focused WordPress theme of them all: Thrive Themes!
In 2013, Thrive Themes was founded by Shane Melaugh and Paul McCarthy (no not McCartney that’s the singer…). Shane has founded multiple 7-figure businesses and is a true marketing expert. However, Shane can’t code and that’s why he couldn’t build the business he wanted. Paul is a real code freak and spent his youth behind his pc to code day and night. Paul was able to create brilliant programs but had no idea how to show them to the world.
That’s why they decided to join forces and basically, that meant the first time that marketing and coding started to work together.
Every Thrive product is designed to add value to your conversion rate. From pop-ups, testimonials, comments, designs, to mobile-friendliness, Thrive Themes wants to maximize your online business potential.
Thrive Theme Builder – from website to conversion machine
With this tool you can create a beautiful and professional website without sacrificing your marketing focus. Thrive Theme Builder is a WordPress theme and site builder that works with an easy to use drag and drop system. You won’t need any coding skills whatsoever!
If you want to see an example, check out our own website. We use Thrive Themes for Mark’d Agency because they speak the same marketing language as we do. It looks professional and we convert visitors to customers. Something we quite like as an agency… But Thrive Themes doesn't only work for service-based businesses. Whether you are an engineer, hairdresser, or consultant, this software will help you get more customers.
You can integrate different conversion tools into your theme design. For instance, you can add signup forms on the bottom of your page, a distinctive button in the right top corner for your products, and add e-book templates to your website.
Furthermore, Thrive Theme Builder will integrate your branding colors into the design of your entire website. From a branding perspective, this is very beneficial. Your website becomes recognizable and therefore your brand will start to plant itself in the brains of your customers.
There are many more features to discuss but instead of doing that, we will watch the demonstration.
Thrive Architect is something else…
This will be the tool you use the most. Thrive Architect is the fastest page builder out there. You can create effective landing and sales pages within minutes. Furthermore, you have an element section from which you can drag and drop all kinds of elements to enrichen your page.
Thrive Architect is made for entrepreneurs meaning that Thrive doesn’t want you to spend ages on building your website. After all, you have a business to run! That’s why they try to make it as easy as possible for you to edit and build your pages. Whether this is lead generations, adding videos & audio, or add a code converter (handy if you want to add banners in your posts).
Architect is a visual page builder where you can directly see the results of your changes. This makes it easy to try out different designs and elements within your page. Don’t like what you did? You can go back to your previous design within 2 clicks.
Convert your audience through Thrive Quiz builder
Do you want something truly engaging and different for your visitors? Make a niche-specific quiz. Now the first time I heard about quiz builder I was skeptical about its usage. I remember thinking to myself: "Is this really worth my money?" And boy was it worth the money!
With quiz builder you will be able to do a couple of very important things:
- Build on your email list
- Gather customer data
- Spike your traffic through social media shares
Your email list is one of the most valuable resources for your online business. It possesses a direct communication channel to your customer: their email. Email marketing is a very important tool to boost your conversion rate. By sending personalized offers to your subscribers you can transform visitors into customers. Sometimes a friendly email reminder is all they need to buy from you.
Furthermore, you will gather data about your customer through the answers they give you in the quiz. And lastly, it will give a massive boost to your traffic by the spike in social media shares. Quizzes are fun to share with friends on Facebook. There are popular quizzes that reach 300,000 Facebook shares! Imagine how many Facebook accounts you would reach with that.
Thrive Leads – the secret conversion sauce
The secret conversion sauce we’ve been waiting for. So what is Thrive Leads exactly? It’s a lead generation and conversion plugin for WordPress powered websites. You can use the different lead generation forms and analyze them within the Thrive Leads dashboard.
The dashboard is visually strong and clean. You will get to see the most important statistics without being overwhelmed by unnecessary statistics. Use these statistics to improve your conversion rate and see your revenue grow like weeds!
Improving your conversion rate has been made much easier by the superior A/B testing feature of Thrive Leads. A/B testing, or split testing, means you can try and test different lead generation or conversion tactics on your audience. To give you an example, you have two lead generation forms. Form Z will be shown to half your audience. Form X will be shown to the other half of your audience. In the dashboard, you can look over the results and decide which form works the best.
Furthermore, you can adjust which forms your website visitors see based on whether they are new, a subscriber, and many other variants.
Tip: when you split test, make sure you differ on 1 aspect e.g. only change the typography of your heading. If you add too many changes you won't know what the difference in behavior is caused by.
Conclusion on the best high-converting WordPress theme
To conclude, if you want your website to be conversion focused and maximize your profit and growth then Thrive Themes is the right choice for you. We have been using Thrive ourselves for both the agency and clients and we couldn’t be happier with them.
It's the only WordPress theme where marketing and coding finally came together. Most websites are designed to be technically perfect but are horrific at converting visitors into customers. After all, visitors are fun but they won't help you grow big. You need customers for that.
For $19 per month, you get an arsenal of conversion tools that will pay for itself with ease. Therefore we rate the value for money extremely high on Thrive Themes. Especially when you look at all the extras you get with your Thrive Membership. From free courses to top-notch support, Thrive keeps adding more value for its members every single day.
If you are serious about growing your business, Thrive Themes will definitely accelerate your process. Keep working on your conversion rate and your business will grow beyond your belief!
This email tool will light your revenue up like a Christmas tree
Now that you've got a conversion machine as a website you can boost your revenue even higher. One of the greatest aspects of conversion-focused websites is the ability to generate a big email list. If you actively make use of this email list through email marketing software, you can boost your revenue to the next level.
Some businesses earn 6 figure revenue purely from their email list. Want to know the most powerful email marketing tool? Check out our ConvertKit review
If you want to increase the traffic going to your new website, please check out our KWFinder review. It explains exactly why you need a keyword tool and how you can increase the traffic to your website.
For more articles about branding, feel free to check out the branding blog. We would love to hear from you in the comment section down below for questions or just having a quick chat.