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KWFinder Review: #1 Keyword Tool?

February 24, 2021

KWFinder Review Best Keyword Tool

KWFinder is the flagship of SEO software company Mangools. Mangools is conquering the market at a rapid pace. The company has only been here since 2014, yet it’s climbing up the ladders and competing with the big names like SEMrush and Ahrefs. That’s why it was about time that we made a KWFinder review. Let's try and find out how good this rising star is. Is it value for your money? Or just an overhyped piece of software? Let’s find out!

In our KWFinder review we will teach you:

  • To get more customers by ranking higher in Google
  • What KWFinder does and if it’s right for you
  • How to find profitable keywords FAST
  • Alternatives for KWFinder
  • The final verdict (star rating) 

At the end of our KWFinder review, we will be able to answer the question: is KWFinder the #1 keyword tool to get higher in Google?

Table of Contents

What Are Keywords?

KWFinder stands for Keyword Finder and does exactly what the name tells us. It helps you find keywords.  But what are keywords exactly? Keywords are searchable terms that people use to fill into Google, for example, Mark’d Agency.

Google Keyword Tool

Now, what if I told you, you can use these keywords to get more customers… A lot more customers! If you make use of these keywords on your website, people will be able to find you through Google. The range of keywords is limitless and you could potentially rank for thousands of keywords. However, try to stay within your niche! It will help Google to identify what kind of business you are and lead more specific traffic to your website. Optimizing your pages and content so you can be found on Google is called Search Engine Optimizing (SEO).

For example, if you give yoga lessons try to rank on keywords that rank on yoga. You can do this by writing a blog article on your website about the 7 most efficient Yoga exercises. The key is to use the keywords you want to rank for within your text. In this case that would be yoga.

Why You Should Care About SEO

SEO has an ROI (return on investment) between 275% and 2000%! It's a long-term game but it will serve you very well. Like Warren Buffett would say: “Someone's sitting in the shade today because someone planted a tree a long time ago.” That means that the right moment to start with SEO is today because the longer you wait, the longer it takes to get results.

That begs the question: is it worth your time and effort, plus does it work for everyone? Because you might not have a lot of time or have the knowledge to do so. YES, it is most definitely worth your time. SEO doesn't have to be complicated at all. With the right tools, it can be done fast and effectively. There are a couple of reasons why you should consider SEO:

  • SEO increases your website traffic
  • Organic searches deliver the most web traffic
  • Most customers research via the internet before purchasing
  • You will create brand awareness and authority

Besides, SEO isn’t just a way to get ahead of the competition any longer. No, SEO should be a focus for any business because most likely your competitor is already doing it. So if you don’t want to fall behind then it might be wise to start planning your SEO strategy.

Create Your Own SEO Strategy

To give you a head start we made an infographic on how to create your own SEO strategy! Keep in mind that you should always choose the human over the machine. Meaning that you must provide high-value content with strong readability. Don't try to add as many keywords in your text as you possibly can. This makes the text hurtful for the eyes and it won’t attract customers. You create content for the human! Balance your copywriting and SEO to create the most valuable and profitable content.

SEO strategy Infographic

Keyword Tools For Google

The principle of SEO isn’t necessarily difficult. You add keywords to your website’s pages and blog articles then you will get more traffic. Of course, there are more SEO tricks you can apply, but putting keywords in your content is the foundation of everything.

Now the tricky part lays within finding the right keywords. As we said, there are millions of keywords and this amount is ever increasing. On the other hand, a lot of websites are ranking for popular keywords making it difficult for smaller websites to rank high. So how can you rank up as a small website?!

By finding the right keywords for your business with keyword tools.

A couple of popular keyword tools are:

  • KWFinder
  • SEMrush
  • Ahrefs
  • Ubersuggest (free)
  • Google Keyword Planner (free)

How Do Keyword Research Tools Work?

The tools have large keyword databases in which they store and track the usage (among other metrics) of keywords. This will give you an idea of how popular a keyword is. Because the more people will search for it, the more potential traffic you could get. However, if your website doesn’t have a lot of content yet, you are better off with lower volume searches. Why? Because high volume search terms have high competition. But how do you know which keywords are easy to rank for?

A Key Element In This KWFinder Review...

Keyword tools will indicate the difficulty of ranking for a keyword.

The difficulty measurement system is different with every keyword tool. This is simply the result of having different metrics and rating systems. In the next chapter, we will dive into the measurement system of KWFinder. As a general rule, paid keyword tools tend to have better and more precise measurement systems. You will save time by going after profitable keywords instead of keywords that are shown to be ‘easy’, but in reality, are difficult to rank for.

How To Use KWFinder

So how does KWFinder work exactly? Well here is the good news. It works very easily! KWFinder is the most user-friendly keyword tool of them all. It has a clean interface with a limited amount of metrics. The idea behind the tool is to find profitable keywords for its users. You simply type in search terms that are relative to your niche and you will get a list of profitable keywords.

In the video link below you will find a tutorial on how to do keyword research. The instructor is a digital marketer called Miles Beckler. He has amazing low-entry guides on his YouTube. Worth a look!

The Clean Dashboard Is Scoring Points In This KWFinder Review!

We start with the best thing about KWFinder and that is the clean dashboard! You are probably asking yourself why a clean dashboard is a reason to be so excited but bear with me. Most of the SEO keyword tools have very complicated dashboards. They're filled with all kinds of metrics that most of the time aren't that relevant. What is the result? Beginners get paralysis by analysis. Too many impressions will cause us to stop taking action.

KWFinder has the cleanest design of all keyword tools and the best difficulty measurement system.

For instance, Ubersuggest is a free keyword tool that has probably the worst difficulty measurement system of them all. Now maybe they are just very positive, but I rarely see any keywords that aren't green (easy to rank for). On the other hand, we have SEMrush, a paid SEO software provider. Their measurement will give you only a handful of easy keywords. In my opinion, their system is too pessimistic. This makes it difficult to understand your keyword potential and spot real chances.

KWFinder Review: The Measurement System Is Flawless

Why should all of this matter to you?

Because the measurement system will identify profitable keywords for you! Picking the wrong keywords will result in low traffic, creating unnecessary content, and you will lose momentum. The keyword measurement system is the entire reason you pay for keyword tools. They tell you which keywords are worth your time and which aren’t.

Mangools is scoring big points for our KWFinder review with their dashboard. As you can see below, it's very easy to read the dashboard. You get all the metrics you need without stressing out by 101 different and irrelevant metrics. Below the picture, you will find a breakdown of the different metrics and why they matter.

KWFinder Dashboard

Search Volume

The search volume will show you the total amount of searches on a particular keyword per month. For instance, we search on SEO services and get a volume of 15,000. This means that every month around 15,000 searches on SEO services are being conducted. The average volume is being calculated on data from 12 months.

On the left side of search volume, you will find trend. The trend will give you insight into the search behavior of internet users towards your keyword. Is it a seasonal search? Is it caused by an event or news? Or has it been growing at a steady pace? This information is crucial for your content strategy because a campaign about snow boots is less effective in the spring.

CPC (Cost Per Click)

Cost Per Click is a metric for paid advertising. It means how much does the publisher has to pay per click for their ads. According to Sprout, the average CPC is $1.72. The cost of an ad will go up if there is more demand for a certain keyword. When looking for profitable keywords you will want to look at keywords with good exposure for a fair price. Don't overpay for high-volume search results with high competition.

PPC (Pay Per Click)

PPC stands for Pay Per Click. It’s the name for the internet marketing model where you pay to get your ads in front of an audience. The most common platforms for these ads are Google, Facebook, and Microsoft. Mangools has implemented this metric to indicate how difficult it is to get traffic through paid ads (also known as SEA: Search Engine Advertising).

Keyword Difficulty - Big Points For This In Our KWFinder Review -

Now, this is our favorite metric! The keyword difficulty metric is the maker or crusher of dreams and hopes. If the score is favorable then you have found a profitable keyword for which you can rank relatively easily. The metric is divided into numbers and colors. Green means you could rank for this keyword easily. Yellow means that the competition is a bit higher, but that it’s possible to rank for this keyword. Orange/Red means you are competing with very powerful websites making it very difficult to rank for this keyword.

Now does this mean that you shouldn’t go for yellow or red keyword difficulties? It depends on your website's authority. If you have a mature website that ranks high for multiple keywords and has a good authority score (check SiteProfiler), then you could go after these keywords.

Tip: Are you just starting? Go for the low difficulty keywords. Look for lower volume keywords between 0-50 and very low difficulty numbers (<20). You will increase your authority with these smaller keywords which enables you to go after the big boys as you grow more powerful. 

Do You Want Profitable Keywords? Long-Tail Keywords Are The Answer!

Ok, so the idea was to keep this review very low-key and to make KWFinder get understood by everyone. However, I do want to get a little bit into depth in this chapter. Why? Because this chapter is all about finding profitable keywords that can help beginners extremely well! We want to kickstart your online presence and help your business flourish. That's why we decided to include long-tail keywords in this review! It’s also one of the key features in which the tool accelerates.

What Are Long-Tail Keywords?!

Let’s start with the most important question. What are long-tail keywords?

Long-tail keywords are keywords that are less likely to get searched in Google. They often have 3+ words and are specified for attributes or contain a question. For example, people can search for shoes. This is a very broad keyword with lots of competition. Because a shoe can be any kind of shoe and for anyone to wear. However, if you search for best running shoes for kids, then your results are getting a lot more specific.

You are looking for the best quality, running shoes, and they are meant for kids. Now that eliminates a huge percentage of your competition. Money is to be made in niches by selling unique solutions for a selective audience.

There are 3 massive benefits to targeting long-tail keywords:

  1. Easy to rank for
  2. Higher involvement
  3. Lower advertising costs

How To Find Your Own Long-Tail Keywords

To find the right long-tail keywords for you, it's important to ask yourself the following questions:

  • What questions is your audience asking?
  • What are the UBR’s (Unique Buying Reasons) of your product/service?
  • Are there common bottlenecks or hesitations people have before they invest in what you have to offer?

If you use these 3 questions you can identify long-tail keyword possibilities. After you wrote them down, insert them into a keyword tool and you can check whether or not your long-tail keyword is worth chasing. I admit that it costs you a little bit of think work, but it is worth it.

If you are looking for a shortcut, there is one! Tools like KWFinder will get you long-tail keywords even if you just search for single keywords like shoes. Just scroll down in the list or make use of the filter to find the long-tail keywords. Modern paid SEO tools are making the long-tail keyword game a lot easier than it used to be. If you want profitable keywords for which you can rank easily, go for long-tail keywords.

long-tail keywords

The Mangools SEO Weapon Arsenal

KWfinder is just one of the SEO tools you will get when you buy a plan with Mangools. You get access to the complete Mangools SEO weapon arsenal. In this chapter, we are going to walk through the different SEO tools that you get access to. At the end of the chapter, we will close with a conclusion. Here we will give a verdict on whether or not all these tools are necessary and if it's worth your money. Afterward, we will continue with diving in the specifics of KWFinder.


The most important SEO tool of them all. KWFinder is the keyword research tool of Mangools. It will show you how popular a keyword is, what alternative search terms are being used, and how difficult it is to rank for that particular keyword! It can also focus on long-tail keywords which are in general highly profitable. This is a feature you don’t see often, especially with unpaid tools like Google Keyword Planner or Ubersuggest. Based on your website’s authority you can then choose whether or not you want to pursue the keyword.


With SERPChecker you can look for opportunities to beat your competition. SERP stands for search engine results pages. These are pages that the users get served when they type in a search term. For example pizza Dallas. You will get a page with results that match your search term. Say you would want to go for the top position of pizza Dallas. You simply fill it in SERPChecker and it will show you exactly who is the top dog and why. With these metrics, you can start challenging the top position.

Mangools SERP Example


SERPWatcher is a rank tracking tool. With SERPWatcher you can check how your website is performing in SERP (search engine result pages). It will show you the potential organic growth of your website. SERPWatcher makes use of email notifications and will alert you when something important changes within the ranking. Furthermore, you can share the interactive report that is provided by SERPWatcher. This is extremely helpful to keep your team or clients up-to-date. 


As the name suggests LinkMiner is a tool to thoroughly research backlinks. Backlinks are one of the most important metrics within the Google algorithm. Backlinks are votes of popularity. The more websites link to your content, the more popular you are. Google will reward this by giving you more traffic. Try to actively hunt for backlinks but do this in a respectful and non-aggressive way. There is nothing more annoying than people trying to force backlinks! Explain why the owner's audience would benefit from your content and simply suggest the idea of linking to your website. Don't force it.


With SiteProfiler you can check the SEO authority of any website you want. This will help you identify the power of your competitor or potential backlink opportunity that you want to investigate further. The higher the authority and trust score, the higher your website will be ranked within Google. We recommend that you plan an authority check every month to monitor your progress.

Mangools SiteProfiler

Are Mangools SEO Tools Worth it?

Based upon our walkthrough you have a solid idea about the usefulness of the Mangools SEO tools. We think Mangools did an excellent job with the SEO tools arsenal. There is nothing too fancy or unnecessary in your plan.

For beginners and intermediates, these tools are exactly what you need. It provides you with the basic information on which you can build your SEO strategy. For example, if you are looking at yellow (do-able) keywords. It can be wise for some businesses to go after these, and for others, it isn't the right time yet.

How can you check whether or not this is the right decision? By looking at your authority score. You can look your authority score up with SiteProfiler. The Mangools SEO tools are complementary and work in perfect harmony with each other.

Mangools seo tools

Mangools Toolkit Rating

That’s why we rate the Mangools SEO Toolkit 4/5 stars. It gives you exactly what you need without paying for useless metrics and tools. In the upcoming chapters, we are going to dive further into our KWFinder review and look at tool-specific features and bottlenecks. In the last chapter, you will find the rating for KWFinder itself. You don’t want to miss that verdict. So keep reading and get to know how this KWFinder review is going to conclude, and if this is the #1 keyword tool to get higher in Google.

KWFinder Chrome Extension

You can use all the SEO tools from Mangools through their Chrome Extension. It’s a handy tool and quite frankly you will get more out of the tools! It makes it so easy to research competitors that you will notice an increase in tool usage. For instance, you read a random article that turns out to be interesting for your business. With a few clicks, you can easily extract data and use it to your advantage.

A couple of things you can do with the Mangools Chrome Extension:

  • Simulate locations to see the local SERP
  • Find related keywords to your search term
  • Find backlinks of any link on the page you are visiting
  • Analyze competitors
  • Highlight Follow and No-Follow links

It’s also good to know that Mangools is continuously adding more features to the extension. You can use the extension without a Mangools account (although it’s limited). However, you will get the most out of it with a paid account. It enables you to make use of all the features.

Is KWFinder Right For You?

At this point you might be thinking: "yes Mark, that's a great tool and I'm sure people can achieve great things with it. However, is this necessary for me? I have a very specific niche and I am not sure if this will work." That would be a fair question. So let's talk about you for a moment. Is KWFinder right for you?

It is right for you if you are a:

  • Physical store that wants to attract local customers
  • An e-commerce store wanting to reach a larger audience and increase sales
  • One man/woman marketing army for your business
  • Consultant/advisor that helps clients
  • Blogger who wants to add value to the lives of people
  • Freelancer who wants to get more work and earn more

You will notice that most businesses will fall under one of these groups. It doesn’t matter if you are active in retail or b2b. Both can benefit greatly from SEO and content marketing. As a digital marketing agency, we see all kinds of businesses that make use of internet marketing. There isn't a reason for a business to ignore the online possibilities.

SEO And Content Marketing Are A Must Nowadays!

We are even willing to go a step further. As we said before, businesses nowadays can’t afford to exclude SEO in their business and marketing plan. It’s no longer purely a way to get ahead with your business, but it’s also crucial to defend your market position. Even if you are willing to ignore the online possibilities. How big is the chance that your competitor will do the same? Maybe they are already implementing SEO and content marketing as we speak…

Back in the day, it was necessary to be technically gifted/educated to do SEO, but all of that has changed big time. Software companies have done an amazing job to build SEO software that can be used by anyone without having to do coding or other techy-stuff. KWFinder is amazingly user-friendly and we truly believe that anyone can use this tool.

KWFinder Review - Key Benefits And Unique Features 

Now let's talk about why you are here. How will KWFinder make you money? What competitive advantage will you gain with this tool? Below we have summarized all the unique and powerful features of KWFinder:

  • Clean dashboard with a handful of metrics
  • Best keyword difficulty measurement system
  • The pricing is fair and affordable
  • High-quality support
  • Easy to use by anyone  
  • The chrome extension rocks 
  • E-mail notifications when your position changes 

Top 3 Unique Buying Reasons

Best keyword difficulty system: this is by far the most valuable asset of KWFinder. The competition has either a measurement system that's too optimistic or pessimistic. Both marketers and research are saying that KWFinder has the best keyword difficulty system. It's flawless and gives you profitable keywords on a silver platter.

Fair pricing: the power of Mangools lays within offering the right tools for a fair price. The average SEO toolkit starts at €100 per month e.g. SEMrush, Ahrefs, and Moz. KWFinder starts at €29.90 per month making it very affordable for any business.

High-quality support: when you are just starting with SEO it can be overwhelming from time to time. That's why high-level support is important. A little push in the right direction is often all we need. Mangools offers great support through their chat function and email. The explanation is thorough and the response time fast. Exactly what we need as a business because time is money!

KWFinder Review - This Could Have Been Better…

Every product has its strengths and weaknesses, and so does KWFinder. Where could KWFinder improve on? Change this Mangools and the crown of SEO tools is for you! 

  • Maximum limit of search results per day is easily met
  • Lacks competitor benchmark tools like SEMrush’s Brand Monitor
  • Very few educational opportunities
  • No mobile app 

3 Pillars Of Improvement

Limited searches: if you are just like me, you want to research your keywords thoroughly and look up as many possibilities as possible. That’s where we collide with the biggest pillar of improvement for Mangools. You will have a limited amount of searches per day. Especially the starting plan has this issue with only 100 keywords per day. However, if you are just spending a few hours per week on your digital marketing, then you are fine with 100 keywords per day.

Lack of a benchmark tool: keeping an eye on your competition and benchmarking their content strategy versus your own is a highly effective tactic. With Mangools SERPwatcher, SERPranker, LinkMiner, and SiteProfiler you can extract data from competitors. Unfortunately, it isn't a great benchmarking tool. What I miss is a tool like SEMrush’s Brand Monitor where you can set up a brand tracking campaign.

Education opportunities are poor: Mangools offers fantastic guides on their blog. They are well-written and easy to understand. However, that’s nothing new as the competition is offering the same plus more. As Mark’d Agency, we like to see companies give knowledge away for free. It’s our opinion that Mangools could improve in this. A Mangools Academy with multiple courses, certificates, and weekly videos would increase their overall value. 

KWFinder Pricing – Is It Worth it?

Now that you know the good and the bad of KWFinder, it is time to deal with the elephant in the room… Pricing. There is no doubt that KWFinder can offer you a lot with their software. However, with so many competitors in the market, the pricing will be crucial. Is it smart money?

Paid Plans

Mangools offers different paid plans for people with different needs. It starts with the Basic followed by Premium, and for the big users, there is Agency. We are going to take a closer look at the different plans to help you choose the right plan for you. In case you are considering upgrading your SEO game that is.

1. Mangools Basic

If you start with SEO and content marketing for your business, the Mangools Basic plan is the right choice for you. You will get 100 keyword lookups within 24 hours. For e-commerce businesses, this amount can be too low. Let’s say you are a starting blogger and want to make your income online, then the basic plan is too basic (did you get the joke?) Important to note is that you can log in at one pc at a time with the basic plan.

The Basic plan is meant for businesses that want to start with content marketing and is being used by 1 marketing person.  

2. Mangools Premium

When you want to go all out with online marketing, then you should consider Mangools Premium. With premium, you get 500 keyword lookups per 24 hours and get the full amount of 700 keyword suggestions. Additionally, you can simultaneously log in on 3 different devices. All of these factors combined are making this plan more user-friendly for businesses with teammates or partners. 

Are you serious about conquering Google positions and is content marketing a pillar in your strategy? Mangools Premium will help you achieve these results faster. The additional keyword lookups, suggestions, and simultaneous logins make this plan highly attractive.

3. Mangools Agency

For starting/medium-sized marketing agencies or consultants the Mangools Agency plan is worth considering. You will get 1,200 keyword lookups, 700 keyword suggestions, and most impressively 1,200,000 backlink rows monthly. This plan is right for you if you want to empower clients and help them grow their business online. Tools like SEMrush or Ahrefs might offer too many tools which you won’t use or are too complicated at this time. That makes Mangools Agency a great starting/growing point for agencies from small to midsize. You get a simultaneous login amount of 10. That should be plenty for small to midsized agencies.

Are you a small/midsize digital marketing agency? Mangools Agency can help you grow your client's ranking on Google faster. The tools are complete without being overcomplicated. You pay for what you get, making it financially interesting for your business. We call Mangools Agency also the Mangools On Steroids Plan.

KWFinder Pricing

Mangools Refund Policy

The refund policy of Mangools is fair and shows their level of customer service. You get 48 hours after your purchase to get a refund. Their tools are easy to understand and you can make up your mind within these 48 hours. However, this goes only for your initial purchase! When you are up for renewal you are not getting another 48 hours to refund.

How To Use KWFinder For Free

Before you purchase anything, I would always suggest trying the product out for free. Because we can like the product and back that up with all kinds of facts and data, but at the end of the day you are the one that has to work with the tool. Mangools offers you a 10 day-free-trial. You can use all the tools and get a taste of how they work. I strongly recommend doing this regardless of your intention to keep Mangools afterward. It gives you valuable experience with the tool.

Note: unlike some of its competitors, Mangools doesn’t offer a free amount of searches per day. You get a free trial to test the product. Afterward, you can’t use the toolkit any longer.

When To Expect KWFinder Discounts?

There are 3 kinds of discounts that you can expect from Mangools:

  1. Early subscription discount
  2. A lifetime discount on annual plans
  3. Holiday related discounts

Early subscription discount: there is a time-limited discount for users who register their account and get a paid plan within 1 hour after registration. You will be rewarded with a 10% lifetime discount. 

Lifetime discount on annual plans: for annual plans, there is an even higher discount in place. If you pay the entire annual fee at once, then you will get a 44% lifetime discount on your plan! This will save you between €230 and €590 per year, depending on your plan.

Holiday-related discounts: now there are also holiday-related discounts like Black Friday or Cyber Monday. It's very difficult to predict what kind of discount we can expect for this year. What we have seen so far are lifetime discounts between 30-50%.  

Alternatives For KWFinder

If you want to know whether or not KWFinder is right for you, it is wise to look at the competition. What are the alternatives? And how do they perform when you benchmark them against each other? We are going to look at 2 paid competitors SEMrush and Ahrefs, and 1 free tool which goes by the name of Ubersuggest.

KWFinder vs SEMrush

SEMrush is the current king of search engine marketing. SEMrush has been around since 2008 and is being used by over 7,000,000 marketers worldwide. It offers over 40+ tools that will help you increase your ranking within Google. The power of SEMrush lays within its detailed data and the complete templates you get by simply filling in some keywords. Furthermore, it has a great benchmarking tool called the brand monitor.

The downside of SEMrush is the pricing and complexness of the tools. If you want to make use of SEMrush your price range will start at $100 and end at $375 when billed annually. If you compare this to the €30 - €80 range of KWFinder, then it's a lot more expensive. Additionally, most businesses don't need 40+ SEO tools for their online strategy. So you pay more but not necessarily for tools that you use.

SEMrush is great for businesses that are well-established within SEO. Those who are looking to win marginal ground on the SEO battleground. Companies like marketing agencies or big brands with entire marketing teams. The keyword difficulty system of SEMrush is a bit pessimistic. It rates most keywords are difficult or hard. Rarely it will spot good easy to rank keywords. Yet, if you compare those keywords with other keyword tools they tend to be more positive.

SEMrush vs KWFinder

The Difference? Value for Money

If you look for value for money, KWFinder is the better choice. It’s the better choice for businesses that start with SEO and content marketing. Because you don’t need the 40+ tools to rank high within Google. With Mangools you pay for tools that you will use and for a fair price. Additionally, the keyword difficulty system of KWFinder beats all of its competition. It has the best and most reliable KD score.

P.S. The pricing of SEMrush is in dollars and KWFinder is in euros.

KWFinder vs Ahrefs

Ahrefs is the biggest competitor to KWFinder’s clean dashboard and beautiful UX design. It looks fresh and has a good keyword difficulty measurement system. So on many occasions, the tools are very similar. There are a couple of differences between Ahrefs and KWFinder which we will highlight. At the end of the day, it's about choosing the right tool for you! Both are great but just for different users.

Ahref vs KWFinder

So what makes Ahrefs different from its competition? Ahrefs is one of the few SEO tools that made search-engine-related keyword tools. For instance, they have a YouTube Keyword Tool, Amazon Keyword Tool, and a Big Keyword Tool. Google is the king of search engines but if you focus on a couple of smaller engines you can get good traffic from it. Because Google is so popular it also has a lot of competition.

You might be wondering if one keyword tool isn't enough because a search engine is a search engine, right? But that's not entirely true. Every search engine has its own algorithm. The algorithm of Bing and Amazon differ from Google. YouTube is owned by Google, but the metrics for the YouTube algorithm are slightly different. Why? Because YouTube consists out of videos whereas Google itself is largely text (blogs & pages).  The metrics that make a blog popular are completely different from what makes a video popular.

Ahrefs vs KWFinder - A Matter Of Preference

The keyword difficulty system is comparable, Ahrefs has an extended SEO tool arsenal, and their resources/education is stronger. Does that make Ahrefs the better choice? No, it makes Ahrefs a good choice for some. Because all that Ahrefs offers comes with a price. Literally a price in this case. Ahrefs starts with a monthly payment of $99 for the Lite version and goes up to $999 for the Agency version. Making Ahrefs one of the most expensive SEO software out there.

Important to note is that with Ahrefs between 1 and 5 users are able to make use of the software, making it very limited for businesses with larger marketing teams. 

For people that are just starting, you are better off with KWFinder because the price is fair and you will use all of its tools. Ahrefs can help you achieve specific goals faster e.g. ranking for YouTube or Amazon, but it is expensive. The keyword tool of Ahrefs is very good but so is KWFinder. In the end, it's a matter of perspective. Do you want to reach specific goals faster and efficiently? Ahrefs might be the right choice for you. If you want to focus on your ranking within Google and won’t make use of specific search engines like Bing or YouTube, then KWFinder will work better.

Ubersuggest – KWFinder’s Free Alternative

Ubersuggest is a free keyword tool and is often used by people as a substitute for paid keyword tools. There was a time that this worked perfectly as you would get many free searches per day. However, times change and so did Ubersuggest. You will now get a maximum of 3 searches per day. That’s just too limited to build your SEO upon and rank higher in Google. 

When we look at the technical possibilities with both Ubersuggest and KWFinder, then there isn't any competition. Ubersuggest is a perfect choice if you use the tool for free. The paid variant of Ubersuggest is in every single way worse than KWFinder. The measurement system of Ubersuggest is too optimistic. That will cost you valuable time because you will be writing for keywords that are too difficult. Furthermore, the additional tools (SERPwatcher, etc.) aren’t as complete as what Mangools has to offer.

You should see Ubersuggest as a great secondary tool. You can get the additional information and double-check your keywords. However, it isn't enough to build a solid SEO strategy. You need a strong paid keyword tool to get results faster and more efficiently. For this task, you are better off with KWFinder. Mangools beats Ubersuggest on every single aspect in our opinion. From Keyword research to rank tracking, and from SERP analysis to backlink mining.  

KWFinder vs Ubersuggest

KWFinder Review: The Final Verdict!

We started this KWFinder review with the question: is KWFinder the #1 keyword tool to get higher in Google?

To answer this we looked at the good and the bad from KWFinder. The keyword difficulty measurement system from Mangools is the best of all keyword tools. This combined with the fair pricing makes KWFinder one of the best keyword tools on earth.

But is it the #1 keyword tool to get higher in Google?

The answer is… It depends! For most companies, the answer is a big fat YES. Why? Because most businesses don’t need all the overcomplicated tools that will only show you unnecessary metrics. If you are doing your own SEO/content marketing, have a small marketing team, or are a young marketing agency/consultant, then KWFinder is the right fit for you!


  • The best KD score system in the world
  • Easy to use by anyone
  • High value for an affordable price
  • Topnotch support


  • We miss a good benchmark tool
  • Lack of education opportunities

KWFinder Review Conclusion

Our final verdict… are you ready for it? No? We will give you one more moment. There we go! Our rating for this legendary KWFinder review is 4,5 out of 5 stars! We sincerely hope that our KWFinder review will help you make a choice that fits your business. Picking the right software can be overwhelming but at the end of the day, it will help you achieve your goals faster and more effectively. 

KWFinder Review FAQ

Let’s answer the most frequently asked questions about KWFinder and Mangools. We hope that this will help you make the right decision that suits your business.

What is KWFinder?

KWFinder is a keyword research tool by Mangools. It helps you to find profitable keywords by storing and analyzing search terms and behavior from Google. Furthermore, it has a measurement system that indicates whether or not you can rank for a certain keyword.

How can I use KWFinder for free?

Mangools offers you a free 10-day trial. In this period you can make use of the different SEO tools Mangools has to offer. This includes KWFinder.

Does the Mangools subscription auto-renew?

Yes, the subscription auto-renews after it exceeds the expiration date. If you want to try Mangools SEO tools out for like a year, we would suggest marking the month before the renewal and cancel it if it doesn't meet your expectations.

Can I get a refund?

Yes, within 48 hours after your purchase you can get your money back. No questions asked. However, this applies only to your initial purchase and not for renewals.

How do you find keywords?

First of all, you have to come up with searchable terms related to your business area. For example, you have a pet store. Now search in Google on dog food and go to the bottom of the results page. You will find suggestions there like best dog food. Take this phrase and put it into KWFinder. KWFinder will give you all the data and variables based on this keyword. Now you can start implementing this keyword (if the KD difficulty isn’t too high) into your content.

Is KWFinder accurate?

Yes, it has the most accurate measurement system of all SEO tools. That is not only our own professional opinion but also what Authority Website Income found out when they researched 8 different keyword tools.

What is a KD score?

KD stands for Keyword Difficulty. This is a metric that indicates the difficulty level of ranking for a certain keyword. The range goes from 0-100. When your KD score goes closer to 100, it becomes very difficult to rank for that keyword. Below 30 the KD difficulty becomes ‘easy’. A KD score shows you the level of competitiveness for that particular keyword.  

What’s the difference between KWFinder and Mangools?

KWFinder is an SEO tool that is provided by Mangools. In other words, KWFinder is a tool and Mangools is the company that developed the tool.

After our KWFinder Review.. More Online Branding!

I hope this KWFinder review has helped you understand the importance of keyword tools and that it gives insight into whether KWFinder is right for you. If you want to boost your business even further, check out the following:

For any questions, please leave a comment below! Do you have business inquiries? E-mail us at info@markdagency.com

About the author 

Mark Verwoert

When I'm not making killer branding strategies, you will find me traveling through Scotland

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